The world of animation is really struggling in recent times. A sign of recent times, AD Vision, who brought you such famous titles as: Appleseed, Elfen Lied, etc and have recently announced their closing the doors. Thus, due to the unfortunate sells more securities have been forced to close its doors forever, like other problems, which has led other companies to collect multiple titles as mentioned above.Moreover, the economy has shown no clemency to specialist companies like Geneon and Anime Central Park Media has closed its doors to present a good bankruptcy. What is the main culprit for this anguish? Can be attributed to different aspects such as, economic times, sales of DVD and finally, the flaws in the methods of marketing. The biggest problem facing the industry is going to deal directly with copyright infringement. What exactly does this mean? There are several sites out there, who are the distribution of free entertainment for users on the World Wide Web, however, these sites are not paying any royalties to the artist. What exactly does this mean? You do not need someone with a doctorate in economics to realize that when there is demand for a product, no need to supply. In this case, their is no need to supply, but much of the demand. Indeed, very loyal fans who love the same industry, in fact, kill him.
Even large corporations are the main supplies of animation, dubbed in the U.S., as Funimation, are feeling the effects. It's just a matter of time, at this rate, before the animation is completely gone from the United States. Japanese companies are quickly adapting to times when attempting to enter the website Organizations established. Crunchy Roll, one of the only law firms online animation transmission offered are, in fact, payment of royalties to the artist.American animation companies need to quickly find new ways to market their products. Times have changed, the old method of selling DVD's is fast becoming obsolete. Some of the recommendations that I would like the industry would incorporate:
1) Official Streaming sites of each company, followed with a monthly subscription fee.
2) As the saying goes, "there is gold in the hills". America is already eating the wonder of the comic book industry, and yet, the animation industry has much more in depth and the best potential story lines that can be easily adapted to the big screen. Is not it time to give titles like Harry Potter, Watchmen, GI Joe, to Lord of the Rings a run for their money?3) Sales of goods should come not from the direct sale of DVDs. Companies must sign in Toy Industry and take samples of giants in the field: Beanie Babies, ninja turtles, the list can go on forever.
4) Video Games is a field that gradually with the merger, however, this merger is always for the game industry. The potential of animation titles of this kind can you ask? Just look at the long series of video game, Dragon Ball Z, which was rated by many critics as a horrible fighting game. What prompted you? It is not difficult to understand.
Animation companies need to find different ways to make money with your product. The main focus should be on offering rights issue of its titles, the main focus is on simple marketing of their products. The best way is offering a free cable channel animation. Inevitably, the chances of this happening are almost nil. However, these fluctuations seen in the past spending trends can be matched to the past the free mass distribution. Toonami, a popular animated series that ran on Cartoon Network had a very successful launch in the rating scale for a simple animation of a few titles. Consequently, when there is no illegal animation transmission sites were available through the World Wide Web, which can be directly attributed to their success. However, the old peak spending anime 'can be directly linked to this event, also known as the "baby boom" of anime. In short, animation companies need to stop relying on DVD sales, in fact, this should be considered as a minimum form of income generation. They have to look to other markets, and learn to incorporate it into money for them.In reality, the question is really the will of the animation industry learn to adapt. Show signs of life in Japan, but Americans are slowly vanishing. Still there are some promises sparks of life possible. However, this is quickly sniffed for a quick announcement of a trend. Is this sector will recover? Only time will tell.
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